Project-based independent consultant providing research expertise, data analysis and insights reporting to clients.

Selected Achievements:

• Crafted an impactful analysis framework that propelled data beyond superficial findings to actionable insights, driving enhanced stakeholder engagement and strategic decision-making.

• Developed multi-phase research process by influencing survey approach and clearly aligning tactics to the strategy. Resulting proposal distilled complex objectives and analytics into a compelling story, leading to client winning their most valuable contract.

• Selected to participate in a CPG and Retail innovation workshop for a Big 4 consulting firm. Led small groups in prioritizing consumer needs, identifying white space and developing future-focused ideas to close the gaps.

Leadership role developing survey research programs designed to drive insight and product growth for clients.

Titles: Managing Director, Associate Vice President, Vice President of Research & Client Services

Selected Achievements:

• Served as brand crisis lead for Fortune 200 client. Employed agile thinking during evolving news cycles while maintaining tracking best practices, ensuring accurate measurement of impact on brand perception.

• Formulated team engagement to deliver on growth goals. Organized team trainings and developed individual coaching plans, leading to 82% of reports vs. 58% of full department feeling set up for success in their role.

• Led transition of 300 accounts across three functional areas. Developed structured process, documentation, and protocols. Coordinated cross-functionally to ensure continuity of operations with limited disruption to clients.

• Collaborated with sales leader to shift teams’ mindsets from taking orders from clients to consulting on their needs to deliver more impactful work and build stronger relationships, resulting in 150% revenue growth from 2020-2021.

• Served a leadership role on the company's DE&I Committee, including development and analysis of the first employee survey. Identified areas of improvement to foster an inclusive culture, and equitable practices.

• Acted as research lead for Fortune 100 clients looking to future-proof brand identities. Developed research approaches to inform strategies that retain brand heritage, while embracing new consumer needs.

• Drove optimization of company’s product offerings by coaching team to identify client needs and inform Product Roadmap. Contracted external vendor to solve a unique client need, resulting in all-company rollout.

Content development and business strategy role leading the TRU Youth MONITOR, a Gen Z data and insights product. 

Titles Held: Senior Manager, Associate Head, Vice President of Youth Insights

Selected Achievements:

• Collaborated with global client to ground Brand and Insights teams in Gen Z category wants and needs. Audited existing brand positioning against new insights, and optimized strategies for future growth.

• Discovered inconsistencies in interviewing practices across teams. Co-created new framework optimized for equitable screening and selection, earning internal recognition with an award for process improvement.

• Optimized syndicated content, leading to more digestible trends and insights. Created foresight-driven content through cross-functional input sessions, resulting in 470% increase in custom project sales.

• Delivered high-impact presentations to audiences of 100+ through storytelling techniques that garnered consistent praise from clients and conference organizers, securing repeat invitations as a sought-after industry expert.

• Analyzed syndicated data to develop content and insights designed to increase client understanding of the youth marketplace to inform impactful product, communications, and marketing plans.

• Served as go-to resource for account managers via approachable yet authoritative communication style. Interpreted client requests and developed creative solutions to address current needs and propose project enhancements.