Insights and strategy executive with 15+ years of leadership experience within the brand, communications, and research sectors.

I specialize in unlocking actionable insights by cutting through data clutter and developing brand strategies that highlight compelling tensions in consumer attitudes, values and behaviors. With a background in futures and foresights, my approach focuses on using data and trends to empower brands with a competitive edge in tomorrow’s marketplace.

Capabilities

Data-Driven Storytelling

Compelling data visualizations and dashboards
Focused narratives centered around “lightbulb moments” to drive action
Key findings bolstered by strategic recommendations

Research Design & Implementation

Objectives including brand evolution, portfolio strategy, consumer targeting, reputation tracking, crisis management, creative testing, product optimization, foresight/future-proofing, trend mapping, and customer journeys
Audience feasibility and targeting optimization
Methodologies including MaxDiff/TURF, Conjoint, Driver Analysis, Van Westendorp, A/B Testing, Open End Coding, and Online Diaries

Brand Strategy

Positioning led by consumer insights and values uncovered via custom and syndicated research
Workshop design and facilitation grounded in the category, while incorporating outside influences and impacts
Foresight led approach designed to future-proof the brand while allowing for flexibility to account for constantly evolving consumer demands